Beginning Friday, customers will have their drinks served in one of four new festive cups. The annual celebration is designed to drum up excitement for the coffee chain. Starbucks said this year’s theme, “Carry the Merry,” will be written on two of the cups.
“Our thought behind the cups this year was about people carrying them out in the world as messengers of joy,” Jeff Wilkson, creative director for Starbucks, said in a press release. He added that he wants customers’ orders to be a “brief moment that they can look forward to.”
This year’s seasonal drinks include peppermint mocha, toasted white chocolate mocha, caramel brulee latte, chestnut praline latte and eggnog latte in addition to its Christmas blend coffee. It will also offer a number of seasonal foods, including a new cranberry orange scone, sugar plum cheese danish and a snowman cookie and cake pop.
The chain has made up a word for its cups and boxes: Cheersin’, which it describes as a “playful combination of cheers and Dunkin’, symbolizing coming together in both celebration and appreciation.”