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Cratering motor fuel sales in Norway show the death spiral that can end oil


It’s common knowledge that Norway is the land of electric cars and that the country keeps breaking EV sales records with virtually no new fossil vehicle sales. But what’s really important is the effect those EVs are having on oil sales, which are in steep decline in the country as a result – and the same thing could happen elsewhere.

Norwegian statistics agency SSB released its latest numbers on motor fuel sales today, showing a whopping 9% decline in motor fuel sales year-over-year for the month of September.

This is a result of Norway’s world-leading EV sales, with over 90% of new vehicles in the country having some sort of plug and vanishingly few having no electrification at all. The country has exceeded its own high expectations, virtually ending fossil vehicle sales years ahead of schedule.

However, there are still fossil vehicles on the road from previous years that are continuing to pollute and use fossil fuels throughout their lifecycle. But as they age and are replaced almost solely with EVs, the vehicle fleet cycles out from fossil to electric. If it takes 10-15 years for the vehicle fleet to cycle out, then that means Norway would remove ~6-10% of fossil cars from the road every year, replace them with electric cars, and thus reduce motor fuel usage by a similar amount every year.

But this trend is nothing particularly new. While this big 9% drop is just a one-month snapshot, petrol/gasoline sales have been in decline for about two decades in the country, as diesel started to replace petrol in the mid-2000s. But diesel has also been in decline for the better part of a decade, as electricity has replaced it as a motor fuel.

Stats from Robbie Andrew’s excellent Norway EV stats tracker at robbieandrew.github.io/EV/

To compare against other rapid declines, US coal usage has gone from a peak of 1,045 million tons in 2007 to 469 million tons in 2022, a decline of about 5% per year (and going from ~50% of the US electricity mix to ~20% now, and dropping). Many observers acknowledged, even near the beginning of this trend, that coal was a dead industry. Any subsequent attempts to expand it have been unserious political stunts that were doomed to fail from the start – everyone (with a brain) knows the industry is dead.

But in that context, Norway’s decline in motor fuel sales seems to be happening almost twice as fast on a percentage basis as the United States’ decline in coal use, at least according to today’s data point. And the long-term trend may accelerate as the country now has virtually no gas vehicle sales.

This is important because when we talk about electrifying the auto industry, the point is not just to get people into better cars with neat new technology. The point is to reduce oil consumption, such that carbon that belongs underground stays there – permanently.

This is vitally important because if we burned even a fraction of all the oil that is already discovered and owned by oil companies, the carbon released would cause catastrophic climate change. This was covered in Bill McKibben’s excellent 2012 article “Global Warming’s Terrifying New Math.”

The only way we can avoid this fate is through one of the more wonderful phrases in the English language: “stranded assets.” In this context, the phrase refers to oil reserves owned by oil companies which get written off of those companies’ books because they are uneconomical to extract and sell.

In short, oil companies need to lose money, and lots of them need to go bankrupt.

And while Norway is just one relatively small country, news like this shows how that could happen as EV sales (and better yet, even cleaner methods of transportation like e-bikes and public transit) grow rapidly worldwide.

Oil demand – oil prices – oil supply

There is an interplay between oil demand, oil prices, and oil supply that could lead to a death spiral for the oil industry.

Lately, oil prices have been quite high around the world, nearing the historic highs of the 2010s and late 70s. This spike has largely been driven by pandemic-related supply (and demand) disruptions, the Russian invasion of Ukraine, and, as always, the decisions of Saudi Arabia (in this case, their decision to cut supply to buoy oil prices).

But looking back to the last peak, we can see another interesting thing: a giant drop in oil prices in the mid-2010s, which was driven by a “supply glut.” This supply glut was at least partially related to increased usage of hybrid and electric cars, which led to a relatively small decrease in oil demand. However, that small decrease meant that more oil was being pumped than used, which led prices to drop by about two-thirds in a matter of…



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