Why Phil Jackson’s Anti-BLM Screed Is No Surprise

Phil Jackson, the Hall-of-Fame NBA coach and current quasi-adviser to the Los Angeles Lakers is through with watching professional basketball. Why? Three years ago, the NBA made a few brand-friendly gestures towards supporting the largest civil-rights protest in U.S. history,

Now six seasons removed from his disastrous stint running the New York Knicks and more than a decade since he patrolled the Lakers sidelines, Jackson has given up on the sport he’s played and coached his entire life because it’s too gosh-darned “political.”

In his mind, the tepid and sure, at times cringe-worthy racial justice slogans plastered on the court and on the backs of jerseys during the quarantined 2020 NBA bubble had nothing to do with the players themselves, many of whom were leaders in the movement.

Instead, “It was trying to cater to an audience or trying to bring a certain audience to the game,” Jackson said on a recent episode of storied music producer Rick Rubin’s podcast. “They didn’t know it was turning other people off. People want to see sports as non-political. Politics stays out of the game. It doesn’t need to be there.”

He continued: “They had things on their back like ‘Justice’ and a funny thing happened like, ‘Justice’ just went to the basket and ‘Equal Opportunity’ knocked him down. Some of my grandkids thought it was pretty funny to play up those names; I couldn’t watch that.”

A clip from the podcast was passed around and picked up some viral steam over the weekend. For fans who haven’t been tracking Jackson’s ideological evolution over the years, it seemed bizarre that he’d throw his hat in with the types getting performatively heated about Bud Light, and literally grousing about the NBA needing to stick to sports.

But the image of Jackson as a counter-culture figure is just that: an image, one Jackson’s always been willing to feed. In reality, he’s spent the last two decades following the same political trajectory as a lot of boomers: an increasing turn towards reactionary and at times bigoted musings, all delivered with a kind of colicky and sour resentment you’d expect from someone who responds to a changing world with fear and anger.

The irony here is that Jackson was once an angry young man himself, one who wore his politics on his sleeve, even to the point of alienating the basketball establishment.

While playing for the Knicks in the late ’60s and early ’70s, the Montana-born preacher’s son became a prominent countercultural figure. He was a devoted Grateful Dead fan, who made no bones about his predilections for dabbling in mind-altering substances, or took to the streets at the 1968 Democratic National Convention in Chicago. In a twist of fate, Jackson’s teammate Cazzie Russell, a reserve with the National Guard, was positioned on a rooftop, pointing a sniper rifle at Jackson at the anti-Vietnam War protesters below. Buddhist teachings and Native American rituals were part and parcel of his game-planning and motivational strategies while coaching the Chicago Bulls to six titles and five more with the Lakers. (His 2006 book was titled: Sacred Hoops: Spiritual Lessons of a Hardwood Warrior, to give you some idea.)

Look just past the wholly effective self-marketing campaign, though, and there were clear indications at the time that the so-called Zen Master had swung to the right.

As far back as 1999, Jackson was spouting downright condescending grievances about the kinds of music NBA players favored and the clothing they wore

“I don’t mean to say [that] as a snide remark toward a certain population in our society,” Jackson said, “but they have a limitation of their attention span, a lot of it probably due to too much rap music going in their ears and coming out their being.”

Those racist fears—that the NBA could never survive financially if it were perceived as being “too Black”—has been present throughout the league’s history. Finding an acceptable form of Blackness that could be packaged and sold to a preferred white (and wealthier) customer base was of particular concern at the turn of the century. The league was just coming out of a grueling and costly work stoppage. (The owners made out like bandits, of course.) And then-Commissioner David Stern was fretting about selling tickets in a post-Michael Jordan basketball world, especially one in which league’s marquee star Allen Iverson made no bones about his place within hip hop culture. Six years later, Jackson went to the same well, after Stern imposed a dress code.

“I think it’s important that the players take their end of it, get out of the prison garb and the thuggery aspect of basketball that has come along with hip-hop music in the last seven or eight years,” he said….