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Toyota wants to make more than just EVs — and has plenty of company


When Japan played host to Group of Seven leaders last week, the country’s top auto executives formed a united front to deliver a familiar message:

When Japan played host to Group of Seven leaders last week, the country’s top auto executives formed a united front to deliver a familiar message:

Let’s throw everything we’ve got at carbon emissions reduction, and not just batteries.

Let’s throw everything we’ve got at carbon emissions reduction, and not just batteries.

It’s an appeal that Akio Toyoda of Toyota Motor Corp. has been making for several years, and one that he’s caught grief for as carmakers led by Tesla Inc. and BYD Co. stomp the accelerator on electric-vehicle production.

It’s an appeal that Akio Toyoda of Toyota Motor Corp. has been making for several years, and one that he’s caught grief for as carmakers led by Tesla Inc. and BYD Co. stomp the accelerator on electric-vehicle production.

“I think I have spoken the truth,” Toyoda said in what would be his last New Year’s greeting to staff as chief executive officer. “I said these very obvious things, and was bashed terribly.”

“I think I have spoken the truth,” Toyoda said in what would be his last New Year’s greeting to staff as chief executive officer. “I said these very obvious things, and was bashed terribly.”

Two weeks later, Toyoda announced he’d cede the CEO role to Koji Sato, who’d been the head of Lexus. But in a surprise move prophetic of what happened in Hiroshima last week, he was asked to stay on as chairman of the Japan Automobile Manufacturers Association, or JAMA. The group staged an exhibition alongside the G7 summit that highlighted hydrogen and carbon-neutral fuels, in addition to EVs.

Two weeks later, Toyoda announced he’d cede the CEO role to Koji Sato, who’d been the head of Lexus. But in a surprise move prophetic of what happened in Hiroshima last week, he was asked to stay on as chairman of the Japan Automobile Manufacturers Association, or JAMA. The group staged an exhibition alongside the G7 summit that highlighted hydrogen and carbon-neutral fuels, in addition to EVs.

The harmony of Japan’s car lobby stands in stark contrast to the European Automobile Manufacturers’ Association, which lost several members last year that didn’t see eye to eye with others on how best to confront climate change. JAMA’s unanimity also has massive implications for the global energy transition, as Japan remains the world’s largest passenger car exporter.

The harmony of Japan’s car lobby stands in stark contrast to the European Automobile Manufacturers’ Association, which lost several members last year that didn’t see eye to eye with others on how best to confront climate change. JAMA’s unanimity also has massive implications for the global energy transition, as Japan remains the world’s largest passenger car exporter.

Bloomberg spoke with the CEOs of five Japanese auto manufacturers last week about how they’ve coalesced around a consensus: A diverse set of powertrains and alternative fuels will be needed to reduce emissions for as long as battery materials are scarce and the power used to recharge EVs is still switching over to renewable sources.

Bloomberg spoke with the CEOs of five Japanese auto manufacturers last week about how they’ve coalesced around a consensus: A diverse set of powertrains and alternative fuels will be needed to reduce emissions for as long as battery materials are scarce and the power used to recharge EVs is still switching over to renewable sources.

Read on for highlights from those conversations.

Read on for highlights from those conversations.

One potential solution Suzuki Motor Cop. sees as promising involves shoveling you-know-what.

One potential solution Suzuki Motor Cop. sees as promising involves shoveling you-know-what.

In January, the majority-owner of India’s dominant car manufacturer announced a deal with a government agency and Asia’s…



Read More: Toyota wants to make more than just EVs — and has plenty of company

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