Money blog: Why are concert tickets so expensive? Here’s who is really

By Katie Williams, Money team

Spending a fair chunk on going to see your favourite big artist is not new – but it certainly feels like concert prices have entered a new stratosphere.

Fans of Bruce Springsteen have paid upwards of £120 for “rear pitch” standing tickets for his May 2024 tour, while some expressed disappointment recently over the £145 price tag of standing tickets for Billie Eilish’s 2025 UK leg.

And while you could have nabbed Beyonce or Taylor Swift tickets in the UK for £50 (before fees) if you took a “nosebleed” seat, these had limited availability and quickly sold out. General admission standing tickets for Swift’s Eras tour – which comes to the UK next week – started at £110.40 and those at the front had to shell out £172.25. It didn’t stop there – by the time many fans got to the front of the online ticket queue, the only tickets left cost upwards of £300.

So what’s behind rising ticket costs? These are some of the reasons…

Fans willing to pay for big spectacles

Simply put, ticket prices would come down if people voted with their feet.

Matt Hanner, booking agent and operations director at Runway, said prices at the top level had “risen considerably” – but the increase was partly being driven by demand.

“We’re seeing a lot more stadium shows, greenfield, outdoor festival-type shows which are now a staple of towns around the country,” he said.

“There’s a growing number of people that are happy to spend a large chunk of their disposable income on going to a major music event.”

Jon Collins, chief executive of LIVE, the trade body representing the UK’s live music industry, had a similar view.

He said there were more large-scale shows and tours now than ever, and there was “massive appetite” among music lovers for “bigger spectacles”.

Fancy shows mean higher costs – with staffing, the price of the venue, transport, artists’ needs, insurance and loads more to factor in.

Of course, all these things are affected by inflation. Collins said ticket prices also factored in the rising costs that had hit every venue from the grassroots scene to major arenas.

“You’ve got a couple of different factors – you’ve got the spectacle of the show and the production cost and everything that goes into the ticket price. But then you’ve also got the fundamentals,” he said.

The cost of venue hire has increased “significantly” in the past couple of years due to electricity and gas price rises, he added.

“You’ve got the increase in the cost of people… very justifiable costs like increases in minimum wage and living wage. At every stage of the process we’ve got these cost increases that will all push through the pressure on the ticket price.”

Are artists being greedy?

How much money artists really earn off live touring is of interest to many – but the music industry is generally reluctant to release details.

The people we spoke to suggested it was not as simple as artist greed because, as we mentioned earlier, there’s a lot to pay for before anything reaches their bank accounts.

The Guardian spoke to anonymous insiders about this topic in 2017. Its report suggested that between 50-70% of gross earnings were left for promoters and artists. The piece also cited a commonly quoted figure that the promoter takes 15% of what is left and the act will get 85%.

It all depends on the calibre of the artist and how much work the promoter has had to put in – they could end up with a bigger share if it was a hard push to get the show sold.

The people we spoke to said music acts and their teams would discuss the ticket price, and the bigger the act, the more sway they have – but it’s ultimately set by the promoter.

Taylor Swift – arguably the biggest popstar on the planet right now – is personally earning between $10m and $13m (£8m – £10.5m) on every stop of her Eras Tour, according to Forbes. She is reported to take home a whopping 85% of all revenue from the tour.

But it’s worth pointing out, too, that she’s been known to be generous with her cash, having given $100,000 bonuses to the dozens of lorry drivers working on the tour.

What have other artists said? 

Some artists have been critical of the high ticket prices being demanded by others.

Tom Grennan told ITV two years ago that he had seen “loads of artists putting tickets out that are way too expensive for the times that we are in”, adding that he wanted people to enjoy shows without worrying if they could pay their bills.

Singer-songwriter Paul Heaton was also praised for capping ticket prices for his tour with Jacqui Heaton at £30 in a bid to tackle music industry “greed” and help people…