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Lily James reflects on shooting ‘incredible’ diamond campaign


Lily James has reflected on shooting her recent “incredible” diamond campaign which saw her travel the world.

In a recent interview with People, the British actress shared details of her campaign for the Natural Diamond Council, for which she is the global ambassador.

“One of the most incredible things about shooting a diamond campaign is doing so with the Natural Diamond Council, and going straight to the origin of where natural diamonds were formed, billions of years ago,” she told the outlet. “Fascinated by my trip to Botswana with the Natural Diamond Council in 2022, I really wanted to learn more about the positive impact of the natural diamond industry around the world, which is why I visited the Northwest Territories (NWT) of Canada.”

“I travelled to the remote Sub-Arctic in February, to shoot a campaign in -40 degrees Fahrenheit,” the Cinderella star continued. “While there, I witnessed firsthand how a large majority of rough diamond value remains within local communities in the form of local employment, training, sourcing of products and services, health and education programmes. It was truly remarkable.”

Elsewhere in the interview, Lily revealed the most memorable piece of jewellery she has worn on a red carpet.

“I recently wore the most spectacular natural diamond feather earrings and rings from Boucheron to the Met Gala,” she said. “They are from their Plume de Paon collection, aptly named for their peacock feather design. They had such an incredible sparkle when the light hit them, it was such a treat to wear these for the evening.”

The Mamma Mia! Here We Go Again star added that the gown she wore to the event was her “dream” dress.

“Not only was the beautiful blush pink gown my absolute dream Erdem dress, but Erdem Moralioglu is such a brilliant designer, and happens to be a dear friend,” she shared. “Having the once in a lifetime opportunity to dream up this work of art alongside the incredibly talented Erdem team is an experience I feel so blessed to have had. A moment in time, I will cherish forever.”



Read More: Lily James reflects on shooting ‘incredible’ diamond campaign

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