This new facial oil is a blend of squalane, vitamin oils and antioxidants.
Squalane Facial Oil
Keys Soulcare Deeply Replenishing Squalane Facial Oil is said to be safe for oily and acne-prone complexions. The vegan, fragrance-free and cruelty free formula is billed as gentle yet potent, with blend of squalane, vitamin oils and antioxidants, supporting the skin’s moisture barrier to help restore soft, supple and balanced skin.
In a four-week consumer perception test of the Deeply Replenishing Squalane Facial Oil, 94% agreed skin was replenished and 97% agreed skin was softer the morning after use.
Shoppable Livestream Event
Within the Keys Soulcare store, Amazon customers can find an offering selector to help find a customized soulcare ritual based on skin type and favorite “affirmations.”
“When we create the space to honor ourselves, through a connection between skin and soul, we can unlock a whole new side of ourselves and celebrate the strength and beauty that is already inside each of us,” said Alicia Keys in a statement. “And now with Amazon Premium Beauty we are expanding that space to welcome a whole new community that I am overjoyed to have join us on this very special journey.”
She will debut Keys Soulcare on Amazon Live today, January 17 at 3:30PM PT/6:30PM ET in an hour-long, shoppable livestream. She will also introduce a new “Get Ready with Soul” campaign.
Additional Reading
Lifestyle Beauty Brand Keys Soulcare Makes Canadian Debut at Sephora Canada
Read More: Keys Soulcare Creates New Amazon-Exclusive Facial Oil For Brand Debut In Premium