F.X. Matt Beverage Company and O-I Glass, Inc have announced a partnership to introduce the Drinktainer, which they describe as a glass packaging innovation.
The partnership is expected to accelerate the speed of bringing the Drinktainer to market, officials from the companies said in a statement.
The co-packing partnership offers brands the opportunity to innovate with Drinktainer through a streamlined co-packing process, officials said.
“In our 135-year history, we have thrived by going to market with new and innovative beverages and packages that delight our customers and our consumers, said Fred Matt, president & CEO for F.X. Matt Beverage Company, in a statement. “We look forward to building Drinktainer into a premium ‘must have’ beverage container with O-I.”
About the Drinktainer
The Drinktainer features a wide mouth opening, closing the gap on the optimal drinking experience when enjoying a beverage from glassware, according to information provided by the companies.
Recent market research demonstrated that 61 percent of consumers likened the Drinktainer to drinking from a glass and enjoyed the premium appeal and consumption experience of the container, according to the companies’ statement.
The differentiation Drinktainer offers allows brands to stand out on the shelf among today’s increasing commoditized packaging, the companies said.
“F.X. Matt is the ideal co-packing partner, bringing experience, know-how and speed to market for brands seeking to leverage the superior design and sensory benefits of Drinktainer® for their beverages,” said Sarah Brennan, North America marketing & NPD director for O-I, in a statement.
To learn more about the Drinktainer, visit https://glass-catalog.com/na-en/innovations/drinktainer.
Read More: F.X. Matt partners to bring Drinktainer to market