London International Awards (LIA) has released the winners of the Health & Wellness, Pharma & Medical, Health & Wellness – Craft, and Pharma & Medical – Craft categories.
From Asia, in the Health & Wellness category Forsman & Bodenfors Singapore’s “Kami” campaign has picked up Silver. TBWA\Hakuhodo Inc Tokyo has won Silver for SHELLMET. Ogilvy Hong Kong’s Women Helping Women “Undercover” campaign has been awarded two Bronzes. Wunderman Thompson Singapore picked up a Bronze for “Pollution Pencils”. Edelman Thailand has also won Bronze for their “#LetHerGrow Campaign”. Finalists have gone to VMLY&R Thailand, Innocean Seoul and Serviceplan Korea (together with Serviceplan Germany).
VML Ogilvy Japan’s “Milk Manga” has won Gold and Bronze in Health & Wellness Craft.
BLKJ HAVAS, Singapore’s “Dr. Dick Pic” has picked up Silver and Ogilvy Taiwan’s “Blow With Love” has won Bronze in the Pharma & Medical category.
After rigorous deliberations and passionate discussions, the juries awarded a total of 36 Statues in the Health & Wellness category; 35 Statues in the Pharma & Medical category, 25 Statues in the Health & Wellness – Craft category, and 18 Statues in the Pharma & Medical – Craft category.
After intense evaluation, Health & Wellness jury decided to grant a Grand LIA, three Gold, ten Silver, and 22 Bronze Statues, alongside acknowledging ten Finalists. The Grand LIA was awarded to Ogilvy London for Dove titled “The Cost of Beauty”.
Leading the jury in celebrating creative excellence in promoting non-regulated consumer health products and services, was Rich Levy, Chief Creative Officer of Klick Health. Levy said: “The work at LIA this year was excellent. As a jury, we felt good about the work from Grand Prix level all the way down to the Finalists.” He went on to say, “We did award a Grand LIA. It was almost a unanimous decision to award a Grand LIA to the Dove campaign. It was an incredible campaign in the use of social media. Everything about it – the way it was created, the emotion that it brought out, the results that it had.
Rachel McCready, Chief Creative Officer of Evoke, led the Pharma & Medical category in highlighting the very best in communications, experiences, and innovations within the highly regulated pharmaceutical and medical industry. The Pharma & Medical jury awarded a Grand LIA, eight Gold, 16 Silver, and 10 Bronze Statues, as well as two Finalists, to honor the remarkable contributions to the pharmaceutical and medical field. Grey New York was awarded the Pharma & Medical Grand LIA for work done for their client American Society of Clinical Oncology (ASCO) titled “Most Beautiful Sound”.
McCready said: “This year we saw some incredibly impressive work across the board. Really pushing the envelope, taking innovations we’ve seen in prior years but bringing them to a new place.” She went on to say, “Don’t be afraid to bring humor to health because it helps get attention not only in the jury but in the marketplace as well.”
The Health & Wellness – Craft category, recognising excellence in execution and production value of work promoting non-pharmaceutical/non-regulated products, was chaired by Jury President Alessandra Gomes, Executive Creative Director of McCann Health Brazil. This category showcased a Grand LIA, nine Gold, ten Silver, and five Bronze Statues, along with three Finalists. The Jury awarded the Grand LIA to Klick Health, Toronto for PAWS NY titled “The Bridge”.
Gomes, Executive Creative Director of McCann Health Brazil, also heads the Pharma & Medical – Craft Category. Focusing on the execution and production value of work within the highly regulated pharmaceutical industry, Gomes and her fellow jurors awarded six Gold, six Silver, and six Bronze Statues, alongside seven Finalists.
Gomes, who presided over both Craft juries, said: “I saw a lot of work that used AI, which was really interesting,” adding, “The Grand LIA for Health & Wellness Craft, which was “The Bridge” was one of the most complete campaigns because it used illustration and there was good storytelling.”
Barbara Levy, President & Founder of LIA, said: “We are very proud of the work that won this year. You know the work is the best when every juror feels proud to put their name to the results.”
Created for Creatives, LIA brings together esteemed jurors from around the world for a thorough onsite judging process in Las Vegas over nine days. LIA prides itself on the absence of pre-judging, ensuring that each juror comprehensively evaluates every submission within their respective categories, fostering a fair and rigorous selection of the Winners and Finalists.
These statues represent the pinnacle of creative…
Read More: Asia wins Gold, 3 Silver and 6 Bronzes in LIA 2023’s Pharma & Medical + Health &