15 Best Places To Buy Engagement Rings 2024

Price range: $250 to $40,000 | Custom options: Yes | Virtual advisors: Yes | At-home try-on: No | Return policy and warranty: 30-day returns and lifelong warranty | Financing: Yes

Blue Nile was one of the first fine jewelry retailers to embrace online shopping. It, too, offers many ways to shop for engagement rings, including a custom option. Between those, its own collection, and collaborations with designers (such as Zac Posen), the site offers a huge range of engagement rings. The brand focuses on ethically-sourced diamonds and also offers a price-match guarantee as well as a diamond upgrade program—great for those who plan on investing in the ring’s quality over time.

What the reviews say: “I recently purchased and proposed to my fiancé with a 2 carat oval cut diamond on a gold setting with 4 white gold prongs, it was absolutely stunning and we both love it. The process was super simple and easy, the selections were definitely in abundance and you could narrow down to whatever you’d like and the customer service representatives were spectacular, any question at any time of the day they were there and eager to answer.”

Pros:

• Thousands of diamonds available
• User-friendly shopping experience
• Wide range of prices

Cons:

Price range: From $1,000 to $12,000 | Custom options: Yes | Virtual advisors: Yes | At-home try-on: No | Return policy and warranty: 30-day returns and lifetime warranty | Financing: Yes

Vrai exclusively uses lab-grown diamonds from its own foundry, meaning there’s truly no middleman between the stone’s source and its setting. The diamonds are grown sustainably in America with an entirely hydro-powered production process, which eliminates carbon emissions, and certified by gemologists for quality. Vrai also offers a wide range of styles, from timeless solitaire rings to three-stone rings with pavé bands.

What the reviews say: “I had a 2 carat princess cut set into this ring style and the diamond looked massive! She wanted something simple and I already felt like I was in trouble when I first held the ring. My expectations were exceeded and my fiancée is ecstatic. I was concerned about the comfort of her pinky and middle finger because of the knife edge, but she said it’s not an issue.”

Pros:

• Sustainable lab-grown diamonds
• Wide variety of styles and custom options
• Appointments available online or at showrooms

Cons:

Price range: $410 to $5,000 | Custom options: Yes | Virtual advisors: Yes | At-home try-on: Yes | Return policy and warranty: 30-day returns and lifetime warranty | Financing: Yes

This top-rated online retailer offers a few ways to shop for engagement rings. First, there’s a collection of preset styles that can be ordered immediately. Second, use the custom ring tool with dozens of ways to customize the setting, diamond (including natural or lab-grown), shape, metal and so on. But what really sets it apart is the try-at-home program, where you can choose two preset 3D-printed replica rings to slip on, for free. This gives you an idea of what styles you like before creating your own order.

What the reviews say: “My fiance loves it. Everybody who sees the ring is shocked and thinks I spent a fortune. I myself am not a jewelry person but I know I had to get something good for the love of my life. The process into creating the ring was smooth and…